We are proud to produce events for some of the Metropolitan area’s finest corporations. We can create the perfect event for your employees, customers or public relations needs.   Step out of the corporate scene and enjoy a laid back, classy night with coworkers! Our NYC style lounge offers the perfect escape and relaxing atmosphere to hang out and let loose. Whether you want an up-scale, cocktail party or an epic dance party, Pure is the space for you!


What 15 or 16 year old would not want their own private nightclub for friends and family to dance the night away?! Pure is the only nightclub style venue in Central New Jersey, catering completely to private affairs. Boasting the only triple IMAX video projection system in NY/NJ, Pure can transform your day into anything you can dream of.

With 16 state of the art intelligent lighting fixtures, confetti cannons, lasers, hazers, snow/foam machines, Pure will absolutely ignite your dance party and bring it to levels that traditional catering facilities can only dream of!

Seeing is believing, so please call us to set up your personal Tour De Pure today!


If you are you sick of these stuffy, traditional catering halls… you have come to the right place! A wedding is pricey enough, you do not want to have to pay for it twice. Pure is an affordable, modern, and exciting option to pre-game the celebration of your upcoming wedding. This stylish and sophisticated space offers it all…. Just inquire!!


Create moments of a lifetime at PURE, where all your dreams can come true!! While Pure is the wedding venue for the untraditional bride, it is full of elegance and class with a modern twist. Pure still encompasses all of the traditional aspects of the wedding, and the room is fully customizable to how the bride and groom see their perfect evening. Let us be involved in every detail of the celebration of your love. We care about your affair, and would be honored to host your perfect day.


Get people excited about your fundraiser!! Have it at club Pure- a spacious, transformable venue where all club lounge furniture, banquet tables & chivari chairs, uplighting, intelligent lighting, State of the art Sound System, and IMAX projection screens are all included!!! No need to worry about more details than you already have on your plate. Any charitable event, we want to be a part of and are here to help with every step along the way.


PURE was built to be the ultimate Bar/Bat Mitzvah venue. Brian Lourenco and Gregg Mistretta, owners of Pure Energy and Jeffrey Craig Entertainment, designed Pure with over 5,000 Bar/Bat Mitzvahs produced at thousands of venues all over the East Coast. Seeing modern Simcha celebrations trending away from traditional events, to more club atmospheres, Pure was designed to offer this atmosphere without the burdensome expense of renting things like lounge furniture, uplighting, intelligent lighting, plasma video screens, confetti cannons, laser shows, etc. Anyone who has thrown one of these events already knows that the cost for renting these things can easily run over $10,000. Pure offers all of these things in every Bar/Bat Mitzvah package at no extra charge.

The décor of Pure is designed to appeal to sophisticated adults, as well as fun loving kids. From its breathtaking red velvet lounge to the South Beach white main room, every detail of Pure was carefully crafted to set an atmosphere of anticipation and excitement. The bottom floor offers a full kids club for cocktail hour which can also serve as an adult cocktail lounge for larger parties. And of course, for the gamers…there is an arcade lounge with the latest full body scan gaming systems and graffiti wall that your guests can tag to their hearts delight!

But there is only so much you can see on a website. If you are looking for a truly unique and electrifying venue for your upcoming Bar/Bat Mitzvah celebration, please call us to schedule your event!


CALLING ALL STUDENTS! Planning a Prom, Formal, Graduation party, Fraternity or Sorority Formal?? Want to rent out a club for a night?? Want an affordable space where you and your friends can celebrate your youth? If the answer is yes to any of these questions, we are the space for you!!! We are have hosted a laundry list of New Jersey’s High School and University’s mind-blowing, epic dance party celebrations. Join the club! Come check us out.


There is nothing like celebrating with family and friends in an intimate setting, sharing moments and building memories. With three separate room options, you can pick the feel you are looking for for your day: A small, intimate gathering in our chic red velvet lounge, a clubby cocktail experience in our NYC style Lounge, or a wild dance party in our South Beach-esque main reception room… the choice is yours! Enjoy these pivotal moments the way you always dreamed to, and do it with Pure.

Please reload