PURE was conceived as a result of a screaming demand for an event space with no limits. Traditional catering facilities may offer beauty, but require significant and expensive additions to make the space come to life. Traditional nightclub venues often do not offer an optimal room layout or the sophistication desired for a private event.

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Offering two separate spaces, PURE is the result of three decades of producing private events at thousands of facilities all over the east coast. Every inch of the space has been conceived and designed to enhance the celebration experience.

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As your guests enter across the red carpet, PURE will welcome them with a cocktail lounge designed to inspire comfort and warmth. Our beautiful tapestry, comfortable furniture, wrought iron chandeliers and natural candle light will invite your guests to release their stress, have a drink with friends and move freely about, falling in and out of conversations with loved ones. At the conclusion of your cocktail hour, your guests will be prepared for a celebration that will stimulate all five senses from start to finish.

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By being the nation’s only venue to utilize larger than life IMAX Projection Walls, your event is limited only by your imagination. Be surrounded by 60,000 screaming fans at Yankee Stadium, stand on the ocean floor surrounded by tropical fish or fly through outer space; with the click of a mouse, transport your guests to anywhere your imagination takes you.

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Combining your virtual dream world with state of the art sound, lighting, and special effects will turn the dance floor into the hottest nightclub in South Beach. 3D Lasers, CO2 blasters, Confetti Cannons, Snow Machines are just a few of the surprises that await your guests as they are treated to an explosion of energy never before experienced.

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Whether you are planning a Bar Mitzvah, Sweet 16, Wedding, Corporate Event, Product Launch or Fashion Show, PURE will offer you endless possibilities to surpass all of your expectations. We can tell you anything we want, but seeing is believing. Please contact us for a personal tour de PURE.