Brian Lourenco, one of the co-owners of Pure Energy,  began his career as a weekend employee while attending college and law school. Quickly realizing his passion for entertainment and unique ability to inspire a room of people to come together in celebration, Brian gave up his law practice and became Vice President and Director of Operations of what is now the Pure Event Group. He partnered with Gregg in 2007 to help create what is now the #1 mitzvah company in the Tri-State.  With his signature charm & quick wit, Brian continues to dazzle crowds producing memories on the dance floor that will last a lifetime.